TV advertising campaign launched to recruit foster carers in Northamptonshire

09 February 2015

A TV advertising campaign will be launched by Northamptonshire County Council on Monday (February 16th) to encourage more people to consider becoming a foster carer.

The advert will appear on Anglia TV over a two-week period alongside a radio advert on Heart FM and Capital FM to raise awareness of fostering and increase the number of people applying to become a foster carer.

Make a difference

Northamptonshire County Council has joined up with eight other local authorities in the East Midlands for the ground-breaking campaign. The advert will centre around a family who have recently become foster carers to show how people can make a real difference to a child’s life by fostering.

Cllr Heather Smith, county council deputy leader and cabinet member for children’s services, said: “There are 4,000 children in the East Midlands who need a loving foster home, including around 600 in Northamptonshire. For a variety of reasons, these children need a stable, loving home, often for just a short time and sometimes for a longer period.

“Finding foster carers to offer them this lifeline can be very challenging, which is why we decided to run our first-ever TV advertising campaign.

“It will enable us to reach hundreds of thousands of potential foster carers across the region and we hope our message will encourage people to consider whether they have the skills and life experience we are looking for in our foster carers.

“We have children of all ages and backgrounds who need a loving, stable foster home, and I hope this advert shows that fostering is a positive experience for the whole family, with the rewards far outweighing the challenges. I would encourage anyone who is moved by our advert to get in touch with us to find out more.”

The cost of the campaign is £45,000, of which £5,800 is being contributed by Northamptonshire County Council.

Where to watch

To watch the advert, visit www.fosterme.co.uk from Monday 16th February. More information about becoming a foster carer is available from the same website or by calling 0300 126 1009.


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