The social media wall can be configured at site level and added to the bottom of any page.
The same settings will be used throughout the site, but you can choose which pages to display it on.
How to format the social media wall
Where the social media wall is used in a corporate site, it should be formatted as above, ie the heading has a corporate purple background and white text. The active tab has a white background with purple font.
The social media wall should always be at the bottom of the page, with only the share widget below it.