A service landing page is the main page for a service.
It has 2 purposes:
- To enable a visitor to access all the pages and sub-sections of the service
- To give an overview of the service and what you can do in it. This could include promoting a key area of the service on the landing page.
Use the dynamic landing page.
You can use the following elements in a service landing page:
Ideally for a service there would be key tasks that can be featured at the top of the service landing page. The tasks can be identified using analytics and call centre/service data.
Tasks can be displayed using icons or images. The Library Service page below shows the top tasks displayed using image tiles:
The adult social care page below shows the top tasks displayed using icons:
If using icons, be sure to use the specifications for icons so that they are consistent.
Use the spacing guidance set out in section landing pages.