We felt that we needed to know a bit more about what the service was all about before starting any work on their new website.
- What were the service's unique selling points?
- What makes the centre stand out from other outdoor activity services?
- What is the current booking process?
We decided to travel to Longtown and spend two days at the activity centre as if we were a real customer of the service - what better way is there to find out what it is like to be a customer of Longtown than to actually BECOME a customer of Longtown?
We participated in a variety of outdoor activities; walking up mountains and along waterfalls with a primary school that were doing the full residential experience.