We would usually follow a set user centred process when migrating websites (looking at the website statistics, creating user needs, testing the navigation using card sorting and scenario exercises, etc) however, the website is so simple and small we already knew what the navigation was going to be, so we did not need to do this, giving us more opportunity to focus on the design.
The service wanted users to feel as though they were already visiting the country parks once they were on the website and we knew that to achieve this we needed to use earthy colours and lots of images of trees, but we didn't have any.
We decided to go to each country park and take the photos ourselves. We were working on this site throughout the summer holidays, so we managed to get action shots of families having fun. As well as taking the photos we did a lot of Photoshop editing to enhance them. The service also hired their own photographer who took some lovely landscape shots which we were able to use.
Going to each park and taking photos really helped with our research as we were able to see exactly what each of the parks' selling points were.