29 March 2010

As Easter approaches Northamptonshire County Council is encouraging people to not just think of how delicious the chocolate is when buying Easter eggs but to consider the environment too.

Consumers are being urged to opt for confectionary which uses the minimum amount of packaging as part of the council’s waste management team’s strategy of reducing, re-using and recycling.

And for those people who don’t like chocolate, they can choose to give presents such as a bunch of flowers that can be composted after use.

Cllr Heather Smith, county council cabinet member for environment, growth and transport, said: “With all the festivities taking place during the Easter holidays there’s a great deal of recyclable waste such as Easter egg packaging being thrown away in people’s household rubbish.

“There are lots of chocolate egg options out there that come with minimal packaging, such as thick-shelled eggs with just a foil wrapper so a smart shopper can really cut down on necessary plastic packaging.”

With many leading names reducing the weight of packaging in their eggs, it is easier now than ever before to reduce the amount of waste going to landfill.

Most of the packaging from Easter eggs can be recycled by separating out the cardboard boxes and aluminium foil. Cardboard, including greetings cards, can be put in recycling boxes, and foil can be taken to a number of local household waste recycling centres.

Easter waste facts:

  • An average of 80 million Easter eggs are sold in the UK each year.
  • 4,500 tonnes of Easter egg packaging is produced in the UK each year.
  • In a recent consumer poll, 59 per cent of British adults thought Easter eggs are over-packaged and more wanted to see brands take steps to reduce packaging (from a recent consumer poll, Packaging in Perspective, prepared by the Advisory Committee on Packaging and supported by INCPEN, the Packaging Federation and Valpak).
  • Approximately 80 million chocolate eggs are sold in the UK at Easter which generates around 4,370 tonnes of card and 160 tonnes of foil waste. Most of the plastic packaging used is not recyclable yet, which means it will end up in landfills.
  • For more information see Waste Connect