14 October 2014

The Emergency Planning team at Northamptonshire County Council has been shortlisted for a national award for its innovative Don’t Be A Numpty video campaign.

The digital campaign, which features cartoon characters the Numpties and offers advice on staying safe in a range of situations from flooding to heatwaves, has been shortlisted for a CorpComms award in the best use of video category.

Who created the video campaign?

The online video campaign was created by the county council’s Emergency Planning team, its communications and marketing department and Northampton-based design studio RJDM.

The nomination comes as the council’s Emergency Planning team has been awarded the RSPCA Community Animal Welfare Footprint Gold Award in recognition of its work around contingency planning and was highly commended in the animal charity’s Innovator Awards .

Cllr André González de Savage, county council cabinet member for strategic infrastructure, economic growth and public protection, said: “To be nominated for this prestigious award is a fantastic achievement for everyone involved in the Don’t Be A Numpty campaign.

“We’ve been delighted with the reaction to these light-hearted but highly effective videos, which were created by a talented local animation studio here in Northamptonshire.

“The Don’t Be A Numpty campaign communicates a serious message but in a fun and innovative way, and I hope this will prompt even more people to watch our series of videos.”

What is the video campaign about?

Don’t Be A Numpty was created to share information via the county council website and social media to help people prepare for a range of emergency situations. The latest video in the campaign, which highlights the importance of preparing an emergency ‘grab bag’, can be viewed at www.northamptonshire.gov.uk/emergencies.

Northamptonshire County Council has been shortlisted in the best use of video category alongside HSBC, the Technology Strategy Board and Sainsbury’s.

The winners will be announced at an awards ceremony on November 26.