29 January 2014

Experts will be looking at innovative ways to reduce childhood and young adult obesity at an event organised by Northamptonshire County Council this week (Thursday 30th January).

Why is childhood obesity a concern?

Recent statistics show that almost one in ten Northamptonshire children are obese when they start school and a quarter are obese or overweight. By year six, more than one in six Northamptonshire children are obese and a third are overweight or obese.

Obese children are more likely to be ill, to be absent from school due to illness, to experience health-related limitations and to require more medical care than normal weight children.

Overweight and obese children are also more likely to become obese adults and have a greater risk of ill health, disability and premature mortality in adulthood.

Cabinet member for public health and wellbeing Councillor Robin Brown said: “It’s vital that we look at new ways to reduce childhood and young adult obesity and improve the health of the county's children. We know that children and young people enjoy using the latest technology and so it makes sense that we look at how we can harness its potential to motivate behavioural change such as increased physical activity and healthier eating.”

Who is involved?

The county council’s public health service will host the event which will also involve representatives from local CCGs and health organisations, voluntary and community sector organisations, education and childcare professionals and more.

Reducing these statistics has been identified as a key priority in Northamptonshire’s health and wellbeing strategy and this event will be an opportunity to explore how innovation and technology can be used to tackle this growing problem.