A massive 67,500 people turned out to watch the Aviva Women’s Tour this summer – 12,500 more than last year – according to an independent report.
The world class cycling event was brought to the county by Northamptonshire County Council this summer for the second year running and saw some of the world’s best riders racing from Oundle to Kettering.
An independent economic impact report has now revealed the event saw a £1 million boost to the local economy, with spectators, cyclists and media personnel spending on things like accommodation, food and drink, and merchandise.
Of the 67,500 people who watched the race, more than half (53%) came from outside of the county, resulting in a boost for local tourism, while 65% of people said the Aviva Women’s Tour has inspired them to cycle more often.
Northamptonshire County Council also saw a massive 20,000 hits on the Women’s Tour section of its website during June, when the event took place.
County council deputy leader Heather Smith said: “It’s wonderful to learn that this year’s Aviva Women’s Tour attracted so many more people to Northamptonshire to watch the event.
“We brought this event to the county for the second year running not only for local people to watch and enjoy but also to put Northamptonshire on the map and showcase what our beautiful county has to offer – and this year’s race did just that.
“We’ve already announced that the Women’s Tour will be returning to Northamptonshire for the next two years, so I look forward to seeing the event grow and grow in the coming years.”
Inspired to cycle
Cllr Robin Brown, county council cabinet member for public health and wellbeing, said: “Cllr Robin Brown, county council cabinet member for public health and wellbeing, said: “It’s fantastic that so many people who saw the Women’s Tour have been inspired by the riders to get cycling. It was particularly great to see so many local schools, communities and villages lining the route and supporting the event.
“One of the main aims for the county council in bringing the event to Northamptonshire was to promote physical activity and encourage more people to take up cycling. It’s part of our ongoing work to help make the county healthier and happier by 2020.
“Alongside the race itself, we’ve also introduced a whole range of cycling events for people of all ages and abilities, so I would encourage anyone who would like to find out more to visit www.northamptonshire.gov.uk/cycling."